YouTube Automation Explained: How It Works in Simple Terms | 3 Major Drawbacks to Consider Before Starting Your Own Channel

April 18, 2023

YouTube automation, explained simply, is creating an automated revenue stream through YouTube by getting other people to make faceless videos for you. You can make money with faceless YouTube videos by publishing content that attracts a large audience for YouTube marketing purposes. Considering the fact that Ryan Kaji made millions of dollars on YouTube before the ripe age of 10, making money online with YouTube is certainly more than just a pipe dream. 

In the following article, we break down everything you need to know about YouTube automation in depth, including how it works, what aspects you need to outsource, and some great tips to increase your discoverability on the platform so you can rack up tons of subscribers and views! We also discuss 3 major drawbacks of YouTube automation so you can decide if it’s right for you or if you should go with another passive income online business model like local lead generation. Local lead generation involves building websites and using local SEO to get leads instead of paid advertising, so it's a very affordable business to start. But we're here to talk about YouTube automation, so let's get to it!

How does YouTube automation work?

YouTube automation works by outsourcing content creation and channel management to create a passive income stream. Nowadays, it's one of the viable passive income ideas for young adults because of its scalability and multiple ways of monetization.

YouTube automation does not refer to automating engagement to your YouTube videos with bots or copying other YouTube creator content and reposting it, both of which are common misconceptions. Instead, YouTube automation creates legitimate value for viewers by providing them with original content that is entertaining or educational. YouTube allows automation because it creates value for the platform by attracting more viewers they can make advertising revenue from. It doesn’t really matter how the videos are made to YouTube, it just matters that the content isn’t against any of YouTube’s Community Guidelines and you don't commit copyright infringement.

What aspects of a YouTube automation channel do you need to outsource?

You need to outsource six aspects of a YouTube automation channel, including research and optimization, scriptwriting, voice-over, video editing, thumbnail design, and channel management.

1. Research and optimization 

Research and optimization are essential components for any YouTube video to perform well on the platform. You need someone who can find a video idea with a good probability of getting views and the right expertise in YouTube SEO to optimize the video title and description for organic search.

2. Scriptwriting

A good scriptwriter takes the video topic and research notes and pieces together a script that flows well to drive audience engagement. YouTube scriptwriting also provides the voice actor with their dialogue and helps to ensure every necessary piece of information is covered in the video.

3. Voice over

A high-quality voice over actor is an essential component of a faceless YouTube channel because there is no YouTube content creator on screen talking. Hiring a voice over actor helps to deliver the content to the audience in a captivating way.

4. Video editing

A video editor finds relevant stock videos or animations for the video background to provide a visual context for what the video content is going over. Video editors have access to video editing software like Adobe Premiere Pro so they can add smooth transitions and cut the video much better than an amateur relying on free software.

5. Thumbnail design

Getting people to choose your video content over another channel can be quite challenging. Having a captivating thumbnail that gets users to click and actually watch your video in the first place is crucial for the success of any YouTube channel.

6. Channel management

If you want to completely automate your YouTube channel, you need to hand over channel management duties to a reliable channel manager. Fortunately, the channel manager has access to various workflow software like Asana to effectively manage your automation team so channel content is created and published on schedule.

How do you make money from YouTube automation? 

You make money from YouTube automation by monetizing your channel in a variety of ways, with the primary methods being YouTube ad revenue, affiliate marketing, and brand deals.

YouTube ad revenue

Faceless automated YouTube channels can make money by allowing YouTube ads to run on their videos. However, YouTube does not automatically monetize your channel. If you want to make money by letting advertisers run YouTube ads on your content, you first need to get accepted into the YouTube Partner program. The eligibility requirements to join the YouTube Partner program include:

YouTube pays monthly, so once your channel becomes eligible for the YouTube Partner program and is monetized, you can receive your payouts by direct deposit or mailed check each month.

Affiliate marketing

Affiliate marketing is promoting the products of brands for a commission on the sale. You need an affiliate link to do affiliate marketing. You can find brands to work with and get your affiliate link by going to an affiliate network like ClickBank or CJ Affiliate. Commonly, when YouTube automation channels make money with affiliate marketing, they mention the product somewhere in the video content and direct the audience to find their affiliate link, which is posted in the video description.

Brand deals

Brand deals are contractual arrangements where a brand agrees to pay a YouTube channel to have their products or services promoted in the video content. These can also take the form of sponsorships, where the video mentions that the content is sponsored by a certain brand.

How much can you make with YouTube automation?

You can make $1,000 to $10,000 per month with YouTube automation after publishing consistent content for a few years with a solid channel idea. However, Mr. Beast is the highest paid YouTuber, and he earned $54 million in 2021, according to Forbes. So, you could earn substantially more than just a few thousand per month if you really dedicate yourself to YouTube. Small YouTube channels are most common, though. In fact, around 2,000,000 channels have at least 10,000 subscribers, while only approximately 32,000 have 1 million. Small YouTube channels make $200 per video with around 10,000 subscribers, according to WebFX, while a channel with 1,000,000 subscribers earns around $20,000. 

What are YouTube views worth? 

According to Intuit, YouTube ad views are worth between $0.01 to $0.03 on average. If you get 100k views on YouTube, you can earn around $2,000. If you get 1 million views, YouTube pays around $20,000. If you somehow manage to get 1 billion views on YouTube, that’s worth around $20,000,000! As you can see, it’s all about getting the most views. The type of content that gets the most views are videos that are for a large, general audience like Mr. Beast creates where almost anyone can find enjoyment from the video.

3 Major drawbacks to consider before starting your own channel

1. It takes awhile to start making stable income

If you’re expecting to get rich quick from YouTube automation, think again! According to Finance Quick Fix, it takes an average of 22 months just to reach the 1,000 subscriber threshold to be eligible for YouTube platform monetization. YouTube can pay you without platform monetization through other monetization methods, like affiliate marketing and brand deals.

However, you’ll be lucky if you can make even a few affiliate sales with such a small audience. Furthermore, most brands won't want to work with you until you have at least 10k subscribers. If you want to make stable income with YouTube automation, you’ll need a few years of consistent content production before you’ll draw the type of audience that will get you paid well.

2. You’re your own boss, but it’s on YouTubes terms

Even though YouTube automation is a business model that allows you a lot of independence, you are not independent from YouTube. Therefore, your business is at risk of YouTube taking action against your channel if they don’t agree with the content you are publishing, like has previously happened with high-profile YouTubers like Logan Paul and David Dobrik, who have had their channels demonetized. It's essential to make sure your content stays within the confines of YouTube's rules to avoid this. 

3. Outsourcing your team can be expensive

Many YouTube automation gurus boast about how cheaply they outsource their YouTube automation channels. In fact, popular YouTuber and automation expert Dave Nick has said he spends as little as $22 per video. However, if you look at freelance websites like Fiverr and Upwork, you’ll quickly realize that $22 for a video isn’t too realistic. 

Considering that on Fiverr, the lowest quality and most basic service offerings start at $5, the least you could possibly spend would be $30 to outsource all six aspects of your channel. Even so, most people will need to spend considerably more than $30 per video to create channel content that competes well with the nearly 1 billion other YouTube videos on the platform all vying for viewer attention.

Should you start a faceless YouTube automation channel? 

You should start a YouTube automation channel if you want to generate passive income and you have money to invest. You'll need around $500 to $1,000 to start YouTube automation to cover content creation for the first few months and pay for a high-quality automation tool. It’s optimal to have a job or other business that you can use to help fund your YouTube automation project until it becomes self sustainable. 

How do I start Faceless YouTube automation?

You start Faceless YouTube automation by choosing a niche, setting up your YouTube channel, and building a team of high-quality freelancers to run your channel operations from remote freelance marketplaces like Upwork and Fiverr.

Once your faceless YouTube automation has been set up, you can even start your YouTube automation without making videos as an addition to the videos you already have.

Understanding YouTubes algorithm

If you want your YouTube automation channel to excel as the channel owner, you should understand the YouTube algorithm. YouTubes algorithm is a set of computer instructions that the platform uses to recommend content to optimize viewer satisfaction. The purpose of the YouTube algorithm is to keep users on the platform as long as possible watching videos. YouTubes algorithm ranks your videos on the platform for specific keywords in the search results and recommends your videos to the users that are most likely to enjoy them. The YouTube algorithm determines rankings through a variety of ranking signals, including:

  • Watch time
  • Click-through rate
  • How many of your videos the user has watched
  • User demographic and location data
  • How recently the user watched a video of the same topic
  • YouTube user search history

How long does it take for the YouTube algorithm to kick in? 

The YouTube algorithm kicks in right when you publish a new video and will start recommending your video on some viewers' homepage and suggested content to analyze how it is received by viewers. However, new YouTube channel videos will only be shown to a tiny audience because the YouTube algorithm needs to make sure their audience actually likes your videos first. If people like your videos and keep watching your content, YouTube will start recommending your videos to more people and your content will perform better in YouTube search as well.

Does deleting YouTube videos affect the algorithm?

Deleting YouTube videos affects the algorithm in a positive way by letting you get rid of old videos that are poor quality or unrelated to your current channel content. For example, say you published Bitcoin content on your channel two years ago and have since focused your content specifically on Pokemon cards. If Bitcoin suddenly becomes a hot topic and your old Bitcoin videos start to take off on the YouTube algorithm, it could hurt your Pokemon card videos. All the new subscribers from your Bitcoin videos will skip your Pokemon videos and the algorithm will assume viewers don’t want to watch those videos anymore. Therefore, it’s best to delete old videos when your channel has evolved and is successful in another faceless YouTube niche than you started in.

How to increase YouTube subscribers?

You can increase YouTube subscribers on your channel by creating high-quality content tailored to a specific audience and publishing content consistently so YouTube recommends you more often on the platform. If you’re after more subscribers, it also helps to increase your discoverability on the platform.

How to increase discoverability on YouTube?

You can increase discoverability on YouTube by using YouTube SEO to optimize your video title and description, choosing the appropriate video category, and uploading a custom thumbnail.

Optimizing the video title and description

If you want any chance of viral videos, you’ll need to do keyword research and put those keywords in the right places for YouTube to understand them. The best places you can put your targeted keywords to optimize discoverability on YouTube are:

  • Within the first 25 words of your video description
  • As close to the beginning of your video’s title as possible
  • Within video tags and hashtags

Categorize your videos

Categorizing your video during publishing in the YouTube studio helps the platform to better understand your content so it can recommend it to the best audience.

Use a custom thumbnail

YouTube automatically generates three thumbnails options for your video, but you should upload your own custom thumbnail! A custom thumbnail is much more eye-catching and gets more clicks on your video. In fact, a 2021 study by Wyzowl found that 90% of the best performing videos on the platform use a custom thumbnail!

Does YouTube support automation tools?

YouTube does support automation tools unless they incorporate the use of bots to artificially inflate engagement data or trick people into engaging with the video. TubeBuddy and VidIQ are some of the best YouTube automation tools for creators to get more YouTube views by automating video research and SEO. If you’re looking for a YouTube automation tool to help manage your team and the content flow of your faceless videos, Trello is a great option for workflow management. 

Should you buy YouTube likes and engagement?

You should buy YouTube likes and engagement if your channel needs a boost and their source is from actual user accounts and not bots. If you don’t have money to spend, you can use YTMonster and grow your YouTube channel by exchanging engagement with other YouTubers. A like for a like is a great way to go for those on a budget!

What happens if you get one copyright claim on YouTube?

If you get one copyright on YouTube, your video will usually either be ineligible for monetization or be removed from the platform completely. A copyright claim can be either a Content ID claim or a copyright removal request. Content ID is an automation software by YouTube that automatically identifies copyrighted content in uploaded videos and informs the copyright owner. The copyright owner can choose to track the viewership stats on the video, monetize the content by running ads on it themself or block the content from being viewed. On the other hand, a copyright removal request is when the copyright owner requests the content removed. This results in a copyright strike on your channel. YouTubers avoid copyright by creating original video content for their viewers and using copyright free music.


You can monetize your channel without showing your face by setting up a YouTube automation business and many people have found success with this business model. If you’re interested in pursuing YouTube automation, you can consider taking one of the YouTube automation courses available like the YouTube Automation Master Class. The YouTube Automation Master Class is an $89.99 YouTube automation course on Udemy that shows you how to set up your business and make passive income. Even though YouTube automation is a viable online business model, it isn’t for everyone. YouTube automation is for people who have money to risk and time to wait to see if the channel concept ever takes off with the YouTube algorithm.

From my experience with online business, I recommend local lead generation as the best passive income online business model for most people. With local lead generation, you rank niche business websites for local Google search to generate leads for local businesses. You then sell those leads for hundreds to thousands of dollars a month to local businesses who can actually perform the service, like lawn care or house cleaning. Local lead generation has low startup costs, so you can get started for minimal financial risk. In 2023, there are many other great online business models you can choose from, like social media marketing or Amazon FBA, to make money online. The most important determining factor for success with any of these business models is to set your business goals and don’t give up until you achieve what you’re aiming for.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2023, is to build your own lead generation business.

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